STORYTELLING RESOURCES

This collection of resources will help you integrate the power of storytelling into your campaigns and programs.

 

 

 

Collection Resources

The impacts of climate change was once thought of as a future threat, we are now seeing the effects everyday from forest fires, flooding, extreme weather, and severe droughts. The updated guide provides insights on clean energy and carbon solution messages to build stronger communities.

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Friend of the Earth aims to tell the story of how climate finance is fundamental to understanding climate chaos, through an infographic which visualizes who is most responsible for climate change on a global scale.

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Storytelling is one of the key ways to engage and mobilise people to action. It’s also the way that humans have always made sense of ourselves in the world and shared our values.

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Tips for telling effective stories to strengthen your organization, with examples of how storytelling is a core part of movement building.

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This best practices guide from Resource Media provides research and tools on how to incorporate visual storytelling into one’s work to help practitioners inspire, convince, and prompt individuals to take action or change behaviors.

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Veteran activist and organizer Marshall Ganz is interviewed by Bill Moyers on the power of social movements to effect meaningful social change. One of Ganz’s key themes is the crucial role narrative plays in social movements.

Watch the interview, read the transcript, and learn how to tell your ‘story of self’

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A whitepaper from M+R Strategic Services provides insights as to why organizations and campaigns need to embrace storytelling to advance and protect the causes we care about.
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An insightful review that examines the power of storytelling in engaging an audience and communicating an idea.

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WEBINAR: July 13, 2016

Hear insights from the newly updated report by Breakthrough Strategies & Solutions, Climate Solutions for a Stronger America: a guide for engaging and winning on climate change and clean energy. The guide draws on original research to help climate leaders inspire action toward clean energy solutions and a safer climate. Matthew Kohut of KNP Communications shares talking points, tips, research, facts and examples from the messaging guide. 

Listen to the webinar recording (exclusive for members).

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WEBINAR: May 29, 2013

You’ve heard countless times that a picture is worth a thousand words. In the mysterious inner world of the brain, pictures actually do take primacy over words. But how often have you actually taken that knowledge and opted for a picture instead of a paragraph to create powerful messages for your organization and its work on climate change? Perhaps it’s time to shift from thinking “how can I say this best?” to “how can I show this best?”

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An instructional booklet that provides suggestions for how organizations can improve their online storytelling techniques (with examples of websites from nonprofits, foundations, government agencies, and educational and cultural institutions).

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Recommendations on how to stay focused on the goals of a campaign, including evaluation metrics and storytelling.

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A article about information overload and how to gain people's attention within four main spheres of media (i.e. "transmedia storytelling"). 

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An article about a gathering of scientists, faith leaders and Native elders in Alaska to discuss climate impacts, stewardship and the importance of education and storytelling.

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Notes for trainers to use when guiding a group through the importance of storytelling to communicate values and build community.

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An analysis of what people consume online, whether it's books, movies or TV, and the importance of telling a compelling story to engage an audience. 

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