Using Global Warming’s Six Americas to Design, Implement and Evaluate a Communication Campaign
PRACTITIONER TRAINING WEBINAR: February 6, 2013
This webinar examined how organizations are using the Six Americas tool to design and implement their outreach campaigns and how the Six Americas approach helps measure the impact of outreach efforts.
The training featured presentations from Anthony Leiserowitz (Yale Project on Climate Change Communication), Edward Maibach (George Mason University Center for Climate Change Communication), Anne Kelly (Ceres), Ted Page (Captains of Industry), Alejandro Grajal (Chicago Zoological Society), Matt Lappé (Alliance for Climate Education), Angie Richman (National Park Service), and Shawn Davis (Colorado State University), moderated by Cara Pike (Climate Access).
A recording of the roundtable is available for members here.