A study of appealing to kinship as a method to promote future conservation finds that people are more willing to self-sacrifice for an environmental cause if they foresee benefits for their own children, as opposed to future generations in general.
A study of appealing to kinship as a method to promote future conservation finds that people are more willing to self-sacrifice for an environmental cause if they foresee benefits for their own children, as opposed to future generations in general.
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