VALUES RESOURCES

The resources in this collection explore how cultural values relate to public opinion on climate change and why understanding this connection is a key component of effective communications.

 

Collection Resources

As a culmination of a workshop, the "Common Cause" report and practitioner's guide represent several organizations joining together to present psychological research (theories and recommendations) that demonstrates that values are particularly important for the conservation sector.

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This paper examines the correlation between personal values and environmental behavior, as well as how environmental messages can be modified to relate to "self-enhancing" American values.

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A study that outlines six reasons why climate change poses moral challenges and six strategies to identify the problem as a moral imperative in order to motivate support for climate action and policies.

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A report asserting that the current fossil fuel based economy is inconsistent with core conservative values and that the Republican Party should not allow "the discussion and treatment of a symptom (climate change) to interfere with addressing the underlying cause of the malady" (energy choices).

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An article that makes the case for motivating long-term pro-environmental behaviors by engaging the intrinsic values that people already hold, rather than shifting values themselves.

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A study of generational differences finds that Millennials place more importance on extrinsic values and exhibit less interest in civic orientation, especially regarding environmental actions (both individual and political).

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An examination of the moral imperative to intervene on climate change and the "passive bystander effect" (where societies collectively avoid action); including recommendations for preventing this passivity, such as speaking to people's values through trusted communicators and presenting a positive vision.

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An article on why compartmentalizing environmental problems leads to inadequate solutions and why we need to re-examine how our values are shaped by society and in turn influence attitudes and behavior.

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A review of a new study on neurobiology and values that investigates how our deeply-held principles affect decision-making.

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A report on why and how to engage an audience's intrinsic values through campaign design and communication strategies in order to motivate sustained concern about environmental challenges like climate change.

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A report on the relationship between cultural values, attitudes and behaviors that examines how values shape public concern about global challenges (including the environment) and related political movements.

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A public opinion poll on the ways spiritual values shape views on policy issues, including preventing climate change as a spiritual obligation, how taking action on climate will affect the economy, and perceptions of scientific consensus.

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A survey of psychologists that calls into question the merits of the "Values Modes" approach, which asserts that values of social status and financial wealth are a starting point in building pro-environmental values.

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ecoAmerica2011

ecoAmerica uses consumer marketing tools and psychographic research methods to track public opinion on the environment. The summary of their latest survey identifies a number of trends related to how Americans feel about environmental and climate issues.

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A TED talk by Jonathan Haidt on how the value of "openness to experience" is correlated with political affiliation and what the "five foundations of morality" can teach us about who we are and how we can build a better future.

Watch the video here.

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An account of how knowledge and values about curbing climate change translates into behavior change in the face of economic calculations and personal preference.

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A report on the influence of cultural values on behavior and collective action on large-scale problems like global warming.

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Analysis of the public’s attitudes, values and concerns about energy challenges.

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