ONLINE ENGAGEMENT RESOURCES

The online world and digital landscape is constantly changing. The resources in this collection explore how organizations can build successful online climate engagement strategies.

 

 

Collection Resources

This paper looks at various ways to present relevant climate change communication messaging to dismissive audiences, to increase the degree of concern and engagement in actionable solutions. 

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A five-step process to keep in mind when creating infographics to generate media coverage or social shares, from Resource Media's Nicole Lampe.

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An e-book that offers “tips for stoking fires and igniting movements for NGOs (and companies that care)”, as well as recommendations on web marketing and case studies of campaigns by groups like Greenpeace, LeadNow, and Mountain Equipment Co-op.

Download the e-book at http://capulet.com/noblearsonist

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Recommendations to help you take your social media strategy to the next level and achieve your organizational goals.

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A report on E&E Publishing's coverage of climate change and whether their model can fill the mainstream media gap.

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Sam Bueno de Mesquita's tips for nonprofits on writing effective emails that will engage your audience. 

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Ten components of a successful social media plan from Mike Sweeney, Right Source Marketing.

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Tips on how to host an engaging webinar, including pitfalls to avoid and recommendations for capturing participants' attention.

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This article (with accompanying infographic) explores how nonprofits across a range of issue areas use social media and what impact they have with their audiences, including Facebook and Twitter statistics and staffing data.

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An analysis of the largest nonprofit organizations' use of social media found that the (financial) size of an organization doesn't determine how well it engages the public through online interactions.

View the infographic.

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An instructional booklet that provides suggestions for how organizations can improve their online storytelling techniques (with examples of websites from nonprofits, foundations, government agencies, and educational and cultural institutions).

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A collection of campaign and fundraising case studies including CAFOD's "Ask the Climate Question" campaign. 

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A article about information overload and how to gain people's attention within four main spheres of media (i.e. "transmedia storytelling"). 

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An analysis of what people consume online, whether it's books, movies or TV, and the importance of telling a compelling story to engage an audience. 

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