NOT-TO-MISS MESSAGING RESOURCES OF 2015

Our Director of Research and Content here at Climate Access, Meredith Herr, selected the following six resources from 2015 that offer useful messaging and framing guidance to help shape your outreach efforts.

 

Collection Resources

Climate is no longer a special interest of just environmental groups, it’s becoming a personally relevant public interest for all of us. EcoAmerica’s climate messaging project develops and disseminates market-tested messages on climate solutions designed to engage Americans across political and demographic groups.

 

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A survey of Ontarians explores thoughts about carbon pricing and cap and trade policies and frames, including “polluter pay”, “common sense”, “hidden costs”, “we’re all in it together”, “security”, “balance”, “the cap is a limit”, and “where does the money go?”.

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Americans support the idea of energy efficiency, but this enthusiasm doesn’t always translate into policy solutions. How can communicators illustrate that energy efficiency is an urgent need? How can organizations move individuals from interest to action?

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What kind of media articles about climate change politics motivate people to act? Are they the articles you read commonly? How can this be fixed? 

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The Climate Outreach and Information Network’s new report proposes an update to climate change framing around 7 key dimensions of the issue (science, law, economy, technology, democracy, culture, and behavior) in order to include more people, highlight holistic solutions, spark conversations, and differentiate climate change from environmentalism.

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A new report from the Pacific Centre for Climate Solutions (British Columbia) offers candid lessons around what has worked and what hasn’t for a handful of provincial climate “social mobilization” campaigns, from digital media, to city-wide conversations, to grassroots organizing and beyond.

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