Your source for essential research, news articles and commentary on climate change communications, behavior change and public opinion. Check out the collections for several resources on a particular subject. Can’t find what you’re looking for? Contact us at


Climate is no longer a special interest of just environmental groups, it’s becoming a personally relevant public interest for all of us. EcoAmerica’s climate messaging projects develops and disseminates market-tested messages on climate solutions designed to engage Americans across political and demographic groups.



The report employs qualitative and quantitative research methods to test special words, phrases, and narratives that link climate change to mainstream American values and concerns. This project also looks at narratives about climate tailored to people of faith, higher education, health, communities, and business.



Public opinion trends:

  • Only 40% of Americans attribute climate change to primarily human activities


  • 83% of persuadable Americans on the edge of the climate discussion, believe that climate change is not a hoax


Thematic Messages: By Interest and Affiliation

Created several thematic messages to tap into people’s personal interests and affiliations: Health, Faith, Business, Communities, and Higher Education



Communities across America are learning that smart investments in sustainable energy like wind and solar provide a healthier environment, attract new business, create jobs, and build stronger communities. Right now, in our own communities, we can reduce pollution, improve our health, and create new jobs that can’t be outsourced, by producing and using clean energy. We can protect our cities by leaving dirty fuels behind


Our families a healthier future, we can use safe, clean energy, like wind and solar, that helps make every breath we take a healthy one. We can walk or now.” bike more often to improve our fitness while cutting down on pollution. And we can make our cities more sustainable so that we can live our best lives. We can care for our climate to care for our health


Millennials are not just up-and-coming – when it comes to inventing and adopting what works, we’re already here. We know that getting things done means leaving behind the failed ways of the past and making up new ones


Smart companies face challenges head on and turn them into opportunities – and changing climate is no exception. Clean energy is a pro table investment worth making, and American businesses know it. Adopting sustainable practices and switching to clean energy saves money and improves the bot- tom line.


Climate is presented as a moral responsibility to God, our children, our neighbors, future generations, the “least of us,” and all of creation. You and I can choose what is good, a better path. Safe and clean energy solutions like wind and solar bring out the best in human being—acting in the image of our Creator to preserve what He bestowed.

Resource Collections

Changing the way we think about and use energy is a key part of addressing climate change. The resources in this collection offer guidance on how to connect with people around energy efficiency and build support for reducing our consumption and using renewable sources.

The pope's encyclical on climate change has moved moral messaging on climate action into the forefront of the climate movement. The resources in this collection will provide you with guidance on how to engage and connect with people around the moral imperative to act on climate change. 

Given the magnitude of climate impacts, it can be easy to focus on the problem without offering realistic alternatives. The resources in this collection offer guidance on how to engage audiences in concrete solutions and illustrate the ways in which clean energy sources are already available and relevant to our lives.

A collection of all the climate communications and behavior change resources that we've featured on Climate Access, together in one handy place.