Changing the way we think about and use energy is a key part of addressing climate change. The resources in this collection offer guidance on how to connect with people around energy efficiency and build support for reducing our consumption and using renewable sources.
Photo by David Dodge
Given the magnitude of climate impacts, it can be easy to focus on the problem without offering realistic alternatives. The resources in this collection offer guidance on how to engage audiences in concrete solutions and illustrate the ways in which clean energy sources are already available and relevant to our lives.
The resources in this collection explore the attitudes and values of politically conservative individuals toward climate change and energy issues. The public opinion trends outlined in these surveys and studies can help guide communications and public engagement strategies that bridge partisan divides.
A collection of resources from climate communications expert Susanne Moser (of Susanne Moser Research & Consulting, Stanford University and UCSC). Her research focuses on climate adaptation, vulnerability, resilience, communication, social change, decision support and the interaction between scientists, policymakers and the public.
A collection of studies from Dan Kahan (Yale Law School's Cultural Cognition Project) on how values shape public risk perceptions and why individuals debate the existence of scientific consensus.
Dan Kahan is an influential scholar and his research on the ways that individuals form attitudes about risk can help us move beyond culturally polarized opinions of climate change.