CLIMATE ENGAGEMENT GUIDES

If you're looking for messaging and framing guidance, these resources provide essential advice for climate communicators.

 

 

Collection Resources

Conveying the Human Implications of Climate Change
Edward Maibach et al., 2011

A guide to help public health professionals communicate the health implications of climate change to the public, colleagues and decision makers

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Communicating Climate Change in a National Park
Brian Ettling, 2012, The Yale Forum on Climate Change & The Media

The story of a Crater Lake National Park ranger who shares his anxieties and challenges with speaking to park visitors about climate change and the five lessons he's learned through communications trainings and personal experience.

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Climate Communication for Local Governments
Don Knapp, 2011, ICLEI

Five messaging guidelines to help local governments communicate about climate change science, impacts and solutions.

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Climate Communications and Behavior Change
Meredith Herr, Cara Pike, Bob Doppelt, 2010, The Resource Innovation Group

A guide that distills global warming, behavior change, and communications research and practitioner expertise into tools and recommendations that climate leaders can easily apply.

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Communicating Climate Change and Water Linkages in the West
Resource Media, 2009

Based on a framing analysis of media and public opinion, this guide provides a strategy to communicate the connections between western water and climate change and spur policies to alleviate water insecurity. 

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Sell the Sizzle: The new climate message
Futerra, 2010

An article that uses two metaphors to explain how climate change communication can move from its current ineffectiveness towards a more positive and attractive 'sales pitch'.

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Rules of the Game
Futerra, 2005

A document outlining a set of 6 principles created as part of the UK Climate Communications Strategy, aimed at changing public attitudes towards climate change.

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New Rules, New Game
Futerra, 2010

A document outlining 25 short rules - or communication techniques - based on international psychlogical, sociological and marketing studies, as strategies for changing people's behaviour.

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The Psychology of Climate Change Communication
Center for Research on Environmental Decisions, 2009

A guide to climate change communications and behavior change.

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Colorado Preparedness Project Final Report
Kristen Averyt et al., 2011, Western Water Assessment for the State of Colorado

The report includes a discussion of adaptation planning barriers and opportunities related to communication and education challenges.

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