CLIMATE ENGAGEMENT GUIDES

If you're looking for messaging and framing guidance, these resources provide essential advice for climate communicators.

 

 

Collection Resources

A guide to help public health professionals communicate the health implications of climate change to the public, colleagues and decision makers

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The story of a Crater Lake National Park ranger who shares his anxieties and challenges with speaking to park visitors about climate change and the five lessons he's learned through communications trainings and personal experience.

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Don Knapp2011ICLEI

Five messaging guidelines to help local governments communicate about climate change science, impacts and solutions.

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A guide that distills global warming, behavior change, and communications research and practitioner expertise into tools and recommendations that climate leaders can easily apply.

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Based on a framing analysis of media and public opinion, this guide provides a strategy to communicate the connections between western water and climate change and spur policies to alleviate water insecurity. 

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Futerra2010

An article that uses two metaphors to explain how climate change communication can move from its current ineffectiveness towards a more positive and attractive 'sales pitch'.

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Futerra2005

A document outlining a set of 6 principles created as part of the UK Climate Communications Strategy, aimed at changing public attitudes towards climate change.

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Futerra2010

A document outlining 25 short rules - or communication techniques - based on international psychlogical, sociological and marketing studies, as strategies for changing people's behaviour.

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A guide to climate change communications and behavior change.

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The report includes a discussion of adaptation planning barriers and opportunities related to communication and education challenges.

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