Since Christmas, California’s Porter Ranch methane leak has been making headlines across the United States. We spoke to Dan Cohen of Full Court Press Communications, an Oakland-based public affairs firm, about ways to amplify the full story around this disaster and spur a larger discussion about climate change.
As Director of Research and Content at Climate Access, I have the pleasure of tracking the latest and greatest research related to climate communications and public engagement. As we enter a new year, I have selected not-to-miss resources from 2015 to help shape your outreach efforts over the next 12 months. Three trends emerged from this key research that echo the advice we regularly deliver at Climate Access: Focus on solutions, make it personal and show the concrete benefits of climate action.
We’ve heard loud and clear that climate advocates understand the importance of evaluating their work and feeding what’s learned back into campaign strategies. The challenge many face is how to do this well – consistently, efficiently and in support of making measurable change.
Climate Access is an initiative of The Resource Innovation Group's Social Capital Project. We are grateful to our founding partners, the Stonehouse Standing Circle and the Rutgers Initiative on Climate and Society.