Last October, leading scientists, activists, and communications experts (including Climate Access' Cara Pike) came together to discuss what it would take to get climate the attention that it deserves. That workshop produced a report, Toward Consensus on the Climate Communication Challenge, summarizing the science on effective communication.
The Networked Change Report, which maps the patterns behind today's most successful advocacy campaigns, reveals a combination of strategies and tactics that will help climate campaigners optimize their approaches for maximum impact and scalability.
When I was in high school, my cousins visited from Canada one summer. They were really excited to go to the beach to experience a real Australian summer, and were not put off the idea when we informed them that the forecast temperature for the day of 40oC (104F) was going to be too hot for lying on the sand.
Moving beyond the technical nature of the climate conversation by advancing frames of “collective responsibility, agency, and interconnectedness” is critical for building support for action and environmental justice, and social and economic justice groups are doing just that.
The United States is widely recognized as a world leader in climate change research. US academic and government research scientists are responsible for much of the data documenting climate change, and for establishing the link between human activities and global warming.
Climate Access is an initiative of The Resource Innovation Group's Social Capital Project. We are grateful to our founding partners, the Stonehouse Standing Circle and the Rutgers Initiative on Climate and Society.