The announcement of new guidance from the White House Council on Environmental Quality requiring agencies to consider climate change as part of their National Environmental Policy Act (NEPA) reviews caused a stir in the climate community. However, the implications can be challenging to convey to individuals less involved with the ins and outs of federal policy.
San Mateo County is considered ground zero for sea level rise in the Bay Area. With both Bay coastline and Pacific Ocean coastline, the County faces challenges in adapting from differing geography and impacts as the climate continues to change.
Last October, leading scientists, activists, and communications experts (including Climate Access' Cara Pike) came together to discuss what it would take to get climate the attention that it deserves. That workshop produced a report, Toward Consensus on the Climate Communication Challenge, summarizing the science on effective communication.
The Networked Change Report, which maps the patterns behind today's most successful advocacy campaigns, reveals a combination of strategies and tactics that will help climate campaigners optimize their approaches for maximum impact and scalability.
When I was in high school, my cousins visited from Canada one summer. They were really excited to go to the beach to experience a real Australian summer, and were not put off the idea when we informed them that the forecast temperature for the day of 40oC (104F) was going to be too hot for lying on the sand.
Climate Access is an initiative of The Resource Innovation Group's Social Capital Project. We are grateful to our founding partners, the Stonehouse Standing Circle and the Rutgers Initiative on Climate and Society.